Y’all! It’s our birthday! We’re officially double digits and couldn’t be more excited to be hitting our tenth milestone in business and in sharing memories with your families.

But equipping your tiny tots with bright necessories hasn’t been our only focus these past 10 years. Thanks to you, we’ve also been able to give back to our communities with each purchase made.

Our founder, Michelle, started Bella Tunno in 2005 following the death of her brother, Matt. “After my brother passed away, it became clear that life is meant to be lived to the fullest, with every moment celebrated,” Buelow says. “I realized that beige is for walls, not people. From that moment, I chose to do better, live brighter and love bigger. Bella Tunno is an extension of those beliefs.”

We are committed to donating a portion of every sale to the Make a Difference Fund, which was established to commemorate Matt’s legacy. With your help, we’ve been to expand rescue mission housing, provide collegiate scholarships to unwed teen mothers and donate hundreds of thousands of meals.

In addition, we’ve been spent the past decade spotting our products on some of our favorite celebrity moms. We’ve been so excited to see Bella Tunno bedecking the Hollywood likes of Jennifer Garner, Nicole Richie, Jessica Simpson, Gwen Stefani, Danielle Jonas and Hilary Duff. Spending your birthday hobnobbing with the A-list sure isn’t the worst thing in the world.

Cheers to many more years together.